Profile
Experienced writer for brand voices who thrives on concepting big ideas and share-worthy content
Key Skills
writing/editing, social media, branded content, strategic CX design, audio production VUI experiences

Experience

July 2024 – present
Senior Copywriter • Alexa Brand Marketing • Seattle, WA

Composed marketing assets for an array of Alexa-related products/services

  • Result: Drove record engagement and sales by focusing on customer pain points, relatable language, and applied testing outcomes

Elevate brand voice to reflect new AI capabilities (smarter, more intuitive)

  • Result: Customers, new and old, were eager to enroll in early-access opportunities.

    May 2023 – June 2024
    Marketing Communications Manager • Alaska Airlines • Seattle, WA

    Composed and strategized marketing assets (email, social, OOH, website, app)

  • Result: launched multiple branded partnerships (sports, products), generated record sales (2nd-highest single day), drove bookings on new global routes.

Composed internal-facing copy (comms, awards, events, training, recruitment)

  • Result: collaborations that drove company goals and employee engagement

Manage team of 3 writers within Brand Studio (designers, videographers)

  • Result: onboarded and led team to deliver high-quality on-brand content

Revamp brand voice to embody more modern/premium tone

  • Result: a brand that maintains its core identity while attracting the next generation of flyers

    Mar 2022 – Jan 2023
    Associate Creative Director • Amazon Alexa • Seattle, WA

Launched Alexa persona across social platforms (Twitter, Instagram, TikTok)       

  • Result: Gained 1.5MM Twitter, 100k Instagram, and 1.2MM TikTok followers

Led global goal to infuse reactive/trending content worldwide on device/social

  • Result: Surpassed annual goal by August, onboarded 12 countries

Maintained brand tenets and best practices for all Alexa social content

  • Result: We could test freely and avoid brand-damaging behavior

Oversaw all content from external agencies and freelance writers

  • Result: Streamlined process for onboarding and quality standards  

Strategized campaign content to drive upper and mid-funnel brand objectives

  • Result: An internal case study showed content demonstrably drove flywheel engagement goals and brand-love with customers.

Led on-device and cross-team content to boost engagement and perception

  • Result: Generated millions of device engagements with targeted reactive content to current events (sports, news, fashion, music, etc.)

Applied innovative social tools to engage the audience in new ways

  • Result: We were the subject of a Twitter case-study

Composed social content (captions/scripts) that consistently drove organic engagement and became a resource for cross-team marketing demands

  • Result: Our ambitious engagement goals were met before year’s end and marketing teams came to us for guidance on adding Alexa to their ads

    Feb 2019 - Mar 2022
    Writer/UX VUI Designer • Amazon Alexa • Seattle, WA

Composed and curated high-profile Alexa content and programs

  • Result: Doubled YoY engagement for major holiday CXs (Halloween, Christmas and April Fool’s Day) with fresh content and rotation delivery strategy

Audited and reported monthly performance metrics to achieve engagement goals

  • Result: Comfort with interpreting data and applying to content

Conducted cross-team experiments on customer retention strategies

  • Result: Met statistically significant increase in engagement for greetings

Led tiger-team responding to sensitive topics (elections, COVID, BLM, gender)

  • Result: We maintained customer trust by being reactive and consistent

Created delightful bespoke content for celebrity voice (Samuel L. Jackson)

  • Result: The project’s success led to more celebrity voices being added

    Education
    Northern Arizona University [Flagstaff, Arizona]
    •    MA, Creative Writing
    •    BA, English Language and Literature

    Awards
    •    Shorty Awards (2022): Gold Distinction - “Alexa Stories”
    •    Hackathon (2022): 3rd place – “Alexa Kindness Project”
    •    Corpus Callosum (2022): Semi-Finalist – “Alexa Newsroom”  
    •    Hackathon (2021): Winner – “Alexa’s Joke Book” [link]