Jim F. Saunders
Seattle, WA • jfs909@gmail.com • www.jimfsaunders.com
Senior Copywriter | UX Content Designer | Creative Strategist

🔹 PROFESSIONAL SUMMARY

Clever, creative, and customer-obsessed content leader with over 8 years crafting compelling copy for household-name brands. Proven ability to connect with diverse audiences through sharp, on-brand messaging across digital, social, and product experiences. Adept at voice development, UX writing, and marketing strategy. Passionate about building content that’s engaging, useful—and just plain fun.

🔹 CORE COMPETENCIES

Copywriting • UX Writing • Voice & Tone Strategy • Content Design • Brand Development
CX & VUI Design • Editorial Strategy • Social Campaigns • Team Leadership • Data-Driven Content Optimization

Tools: Figma, Asana, Workfront, Quip, Slack, Confluence, Microsoft 365, frame.io

🔹 PROFESSIONAL EXPERIENCE

Senior Copywriter
Alexa Brand Marketing – Amazon, Seattle, WA | July 2024 – Present

  • Created compelling campaigns for Alexa products, increasing engagement and early-adoption enrollment through intuitive, playful messaging.

  • Translated complex AI features into customer-friendly value propositions.
    Impact: Boosted engagement and sales through customer-centric testing strategies.

Marketing Communications Manager
Alaska Airlines, Seattle, WA | May 2023 – June 2024

  • Led messaging for multi-channel campaigns: email, app, OOH, and social.

  • Developed internal comms that aligned 3,000+ employees with brand values.

  • Managed and mentored a team of 3 creatives in the Brand Studio.
    Impact: Helped launch global routes and partnerships, contributing to record-setting daily sales.

Associate Creative Director, Social & Persona
Amazon Alexa, Seattle, WA | Mar 2022 – Jan 2023

  • Created and launched Alexa's voice on social, growing TikTok to 1.2MM followers.

  • Led cross-functional efforts to localize trending content for 12+ markets.
    Impact: Met engagement goals ahead of schedule and became a creative center of excellence within Amazon.

Writer / UX VUI Designer
Amazon Alexa, Seattle, WA | Feb 2019 – Mar 2022

  • Wrote delightful, discoverable voice experiences for high-profile CXs.

  • Produced content for celebrity voices (Samuel L. Jackson, Shaq) and seasonal programs.

  • Led rapid-response team on sensitive cultural topics.
    Impact: Doubled engagement during key holidays; maintained brand trust during crises.

🔹 EDUCATION

Northern Arizona University, Flagstaff, AZ

  • M.A. in Creative Writing

  • B.A. in English Language & Literature

🏆 AWARDS & HONORS

  • 🏆 Shorty Awards (2022) – Gold, “Alexa Stories”

  • 🧠 Hackathon (2022) – 3rd Place, “Alexa Kindness Project”

  • 📣 Corpus Callosum (2022) – Semi-Finalist, “Alexa Newsroom”

  • 📚 Hackathon (2021) – Winner, “Alexa’s Joke Book”