DEI Content

I owned the “Monthly Delighter” program, which focused primarily on holiday content. In my time as owner, we successfully doubled YoY engagement with our monthly CXs by applying multi-turn techniques and driving awareness with social-media and other promotional methods.

As a Personality Designer, I created original Alexa content (songs, jokes, quizzes, responses) using custom CMS software, metrics and constantly assessing content for opportunity to increase engagement/retention.

I also owned Alexa’s sensitive/crisis responses. We were wading into issues that evoked strong emotions. It required lots of consulting with PR, Legal and internal teams. But in every case, we saw that these answers made a difference to customers and we didn't have the option of sitting it out. So despite being difficult work, it felt extremely important.

As part of a larger team goal to increase visibility of under-represented communities, I led two programs that celebrated individuals from those groups.

Original songs: Here are 3 examples of songs I wrote to celebrate the work and lives of individuals who made a tremendous difference.

Who Inspires You: This was a monthly program that recognized individuals from specific communities (e.g. Pride Month in July was dedicated to LGBTQ.)

Lastly, here are some examples of silly content that makes me laugh. It was truly bizarre and a lot of fun writing for a smart speaker.