THE BRIEF

(Amazon Alexa, Samuel L. Jackson UX)

Add a new voice to the Alexa device with bespoke responses to thousands of user requests, including personal questions, weather reports, jokes, stories, and even a rendition of “Happy Birthday.”

THE RESULT

The chance to have Sam’s voice on their device was a big hit with Alexa users. The opportunity to compose NSFW responses required adopting an entirely different POV from the standard Alexa persona. This success led leadership to add several more celebrity voices.